Simple strategies for growing a creative blog when you’re first starting out.
I’m not sure where the weekend went, but I think it may have something to do with losing an hour from daylight savings or the crazy “weekend list” that was a mile long! On Friday we toured a college campus with my son and I think he has made a decision about where he’ll be in September. I really can’t believe we’re at this stage already, but I’m thankful I have several months to prepare.
As some of you may have noticed, I opened up the Satori Facebook wall for design and decorating questions over the weekend. I’ll be getting to one of those on Friday, but I first wanted to address something that keeps coming up this year-
How did I grow my creative blog?
I’m relatively new to blogging and still have a tonne to learn. I certainly don’t pretend to be an expert on the topic. In fact, I really didn’t focus too much on the “numbers” for the whole first year of blogging.
For me it was about sharing my journey, connecting with other designers, and showcasing my work. Then, as I started to enjoy blogging more and more, and opportunities started to present themselves because of it, I took the numbers a little more seriously. I started to pay attention to how many people were reading daily, where they were coming from, and which posts they were most interested in. It was then that I started putting two and two together and was able to formulate and implement strategies for growing my blog, my brand, and in turn, my business.
Of course there are always many pieces to the puzzle, but a few key adjustments or tweaks to the way I was previously doing things really made all the difference. If you’re an established blogger these may seem like a no-brainer. But for those of you who are new, these simple changes may help you see a growth in blog traffic like I have over the past few months.
1) Write posts that include good SEO.
In January I was introduced to SEO for Creative Bloggers thanks to Beckie from Infarrantly Creative. It’s a fantastic free e-book written by Court Tuttle of The Blog Builders that outlines simple ways to maximize search traffic without compromising your voice (or “awesomeness” as he puts it). I find the techniques simple to understand and relatively easy to implement (still working on it). And the best part is you don’t have to be yucky about it all (if you know what I mean).
2) It’s okay to promote yourself.
Tooting your own horn probably doesn’t come naturally to you, but sharing projects on other sites really helps to build traffic. Over the past year, Pinterest continues to be one of my top referrers (according to google analytics), and that tells me people are clicking on the projects to see more. They’ll want to see yours too!
- Knock Off Decor
- The Best Dessert Recipes
- DIY Home World
3) Form connections with other like-minded bloggers.
I can’t say enough about how important it is to reach out into the blogosphere and form a tribe. These people will be your biggest cheerleaders and will do their best to spread the love. Not a day goes by that one of my gals doesn’t pin a photo, tweet about a post or share one of my projects in some capacity. I’m always conscientious about reciprocating in one way or another as well.
It doesn’t take long for people to realize you’re the real-deal and more and more blogging opportunities will come your way because you are a person who can be counted on. Soon, you’ll be asked to partake in a blogging series, guest post or contribute to a book. The experience and exposure will be invaluable.
I definitely remember what it was like starting out in the blogging world. Perhaps your sister, your neighbour and your husband are your only readers at the moment, but it doesn’t have to stay that way forever. Keep plugging away, try something new, tweak a little here and there… Before you know it your blog will have grown even bigger than you thought was possible!